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Mobile games have become so ingrained into the daily lives of U.S. consumers that the majority of them are willing to give up other popular pastimes in favor of gaming. According to a study, conducted by mobile ad firm Tapjoy, 69 percent of U.S. consumers now prefer playing their favorite mobile games rather than navigating …

Mobile Gaming is the Pastime Of Choice, Study Finds. Read More »

In the old days, consumers would find a brand that did what it advertised: perhaps Arm and Hammer Advance White toothpaste really made their teeth as white as snow. In the absence of Arm and Hammer failing or a dramatic price disparity from a branded competitor, it wasn’t uncommon for that product to earn a …

Brand equity will die with the boom of cash-back apps – here’s why Read More »